Fintech Revolution
Reimagining personal finance for millennials.
The Challenge
The existing banking apps were cluttered and confusing for young users, leading to low engagement and financial literacy.
The Goal
Design a mobile-first banking app that is intuitive, educational, and empowers users to take control of their finances.
Process & Solution
Following the Double Diamond process, we began with extensive user research to understand the financial habits of millennials. This led to key insights that informed our design decisions. We developed a high-fidelity prototype in Figma, conducted usability testing, and iterated on the design based on user feedback. The final solution included features like goal-based savings, automated budgeting, and gamified financial education modules.
Visual Documentation
Reflection & Takeaways
This project was a reminder of the power of user-centered design. By truly understanding our users' needs and pain points, we were able to create a product that not only met their expectations but exceeded them. The positive feedback from usability testing was a testament to our iterative process.