My Design Process
I follow the Double Diamond model to ensure my solutions are both innovative and grounded in real user needs, moving from ambiguity to clarity with purpose.
We start by understanding the landscape. This involves user research, stakeholder interviews, and competitive analysis to identify pain points and opportunities.
Example:
Conducted 15+ user interviews to uncover core needs for a new fintech app.
With insights from the discovery phase, we define the problem. We create user personas, journey maps, and define key metrics for success.
Example:
Developed three distinct user personas and mapped their journeys to identify key intervention points.
This is where ideas come to life. We create wireframes, prototypes, and visual designs, iterating based on feedback.
Example:
Designed and tested a high-fidelity prototype in Figma, leading to a 30% reduction in task completion time.
The final phase involves handing off polished designs to developers, creating design systems, and supporting the build process to ensure quality.
Example:
Built a comprehensive design system in Storybook to ensure consistency across the product.
“Good design is obvious. Great design is transparent.”