Artisan Marketplace
Connecting craftspeople with a global audience.
The Challenge
An existing online marketplace for artisans had an outdated design, poor navigation, and low conversion rates.
The Goal
Redesign the platform with a modern, trustworthy brand identity and a streamlined user experience to increase sales and artist sign-ups.
Process & Solution
We conducted a full design audit and user flow analysis. The rebranding focused on warmth, authenticity, and craftsmanship. The UX redesign simplified the product discovery and checkout processes. We created a component-based design system to ensure consistency and speed up development. Post-launch, we monitored analytics and saw a 40% increase in conversions.
Visual Documentation
Reflection & Takeaways
This project highlighted the importance of a strong brand story. The new visual identity resonated with both buyers and sellers, building trust and community. A clean, intuitive UX was the foundation that allowed the beautiful products to shine.